Setting out to be a full-time content creator takes more intention and planning than you would think. Once you start to get the attention of some brands, you'll quickly learn you need a media kit. This is really where you can stand out from other content creators and influencers.
When presenting yourself to a potential partner, you want to come across professional and polished.
Here's what I included in my media kit to be sure I set myself apart and put my best foot forward:
a cover page with a clear image of myself and subtitles for my content focuses
an about page with a brief overview of me, an overview of my approach to content creation, and quick links to my top social media platforms
my most popular posts from my top two platforms that are clickable to directly access the content within the relevant app
audience overview from my top app
a quick look at my overall reach combining all platforms with more detail on my approach to creating content
a page focused on collaboration with brands explaining what kind of brands I like to partner with, types of content I create, and popular brands I've partnered with previously
clickable partnership portfolio to content that has preformed well, brands I've worked with multiple times, and my favorite brand partnerships
an ending page with a mix of personal images and branding images to convey all aspects of my life that I share through my content
Things to include that will really set you apart:
clickable links (clickable PDFs are easy to make in Canva!)
professional photos
quality personal branding (inlcuding a logo and color scheme)
clickable contact links throughout your media kit
Following these tips are sure to get you a media kit that will add value to your content and increase your potential contracts with brands.
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